The 3 Little pigs go into business

If you ask me, the story of the three little pigs is one of the most profound examples of how to survive any business or financial setback. It never ceases to amaze me how many people move through life thinking all is good, even though their financial foundation or business is built like a straw house. Then, along comes a wolf, who huffs and puffs and blows their business down. When you build your financial foundation or business inside a brick house, the wolf might break a window, but the foundation will remain strong. It is relieving to see the wolf outside and know that no matter how scary he may seem, he can’t blow the door down.

It’s also very important to have a systematized marketing approach. All great marketing programs incorporate certain key components that will determine the level of efficiency and effectiveness of the program or campaign. For instance,

Ø      They must be carried out over a predetermined period of time

Ø      They must be relational in nature—remember, people don’t care how much you know until they know how much you care

Ø      They must be consistent—for example, a mailing that is sent out the first week of the month, each and every month, over a long period of time

Ø      They must have a common theme, jingle, or campaign that keeps you in the forefront of your target market's mind on an ongoing basis

Ø      They must have a systematized approach to celebrating the important dates or occasions of your clients (birthdays, anniversaries, etc.)

The trick to a well-run marketing program is to have it as automated as possible, without losing the personal touch.


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